Another core focus was developing a platform to buy digital jewellery virtually. The specialty is that customers can shop 24k gold with MMTC PAMP (an internationally recognised refinery) to expand their investment portfolio. Jos Alukkas is the trailblazer of DigiGold in India, and later on, many jewellers followed suit.
The Jos Alukkas Jewellery Purchase Scheme is an effortless and convenient way to plan jewellery purchases, where customers can either add an existing shop scheme or begin a new jewellery purchase plan. We built an online platform, and the result was that there was improved accessibility, as customers could join the scheme and make instalments wherever they were.