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summary of this case study
This case study explores the transformation of a traditional brick-and-mortar jewellery store as they venture into the e-commerce world. It delves deep into how they built an online presence, the subsequent platforms we developed for them, and the final commendable results.
Jos Alukkas is a thriving jewellery store chain in India, with over 40 showrooms across India. What sets them apart from the rest is that they’re the prime ISO 9001:2000-certified jeweller globally and leverage only lab-certified diamonds for crafting diamond jewellery. Offering gold, diamond, and platinum jewellery in exquisite, vivid detail, they cater to every occasion and every person, right from brides, grooms, siblings, parents, kids, and everyone in between.
Initially, the team approached us looking to build a new website in 2013. However, we suggested building a new e-commerce platform showcasing pure 22-carat gold, just a click away. Thus, customers can conveniently shop for jewellery from their choice of location—home, office, or even if they’re on the move. They believed that it was high time they better exhibit their entrenched position in the market and attract new customers. Our goal was to assist Jos Alukkas with those business objectives by developing a new platform. With Jos Alukkas being the most trusted jeweller and our biggest project to date, we had countless exciting challenges to tackle.
We delivered an aesthetic and convenient website for Jos Alukkas that showcases their BIS-certified 916 hallmarked gold. The design featured everything from striking jewellery displays to legible typography and a serene colour scheme that accentuated the CTA and accessories. We also succeeded in incorporating the following:
  • More conspicuous product images with a zoom option
  • In-detail jewellery descriptions
  • Multiple contact channels
  • Secure payment options
The team also trusted us with SEO. Our services elevated their organic traffic and boosted their brand recognition, besides reaping a 95% increase in web traffic.Our clever SEO tactics doubled their organic website visitors. We also helped the ecommerce jewellery pioneers to make it to the top 10 in jewellery based keywords. Our SEO efforts got fruition where the average keyword position changed from 30th to 15th and played a big role in skyrocketing their revenue.
Services they availed
Website development and designing
Ecommerce maintenance
App development
Software maintenance and development
Digi Gold Maintenance
SEO services
Technologies used
  • HTML
  • .NET
  • Angular
  • Python
Another core focus was developing a platform to buy digital jewellery virtually. The specialty is that customers can shop 24k gold with MMTC PAMP (an internationally recognised refinery) to expand their investment portfolio. Jos Alukkas is the trailblazer of DigiGold in India, and later on, many jewellers followed suit.
The Jos Alukkas Jewellery Purchase Scheme is an effortless and convenient way to plan jewellery purchases, where customers can either add an existing shop scheme or begin a new jewellery purchase plan. We built an online platform, and the result was that there was improved accessibility, as customers could join the scheme and make instalments wherever they were.
From the ideation stage to website delivery and beyond, our efforts have borne fruit. All it takes is one quick glance at the Jos Alukkas e-commerce store to experience the quality and attention to detail. We take pride in the fact that we have gone above and beyond to deliver a superlative outcome, helping Jos Alukkas become the pioneer in the gold industry.