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summary of this case study
This case study highlights the key scope and outcome of the Hailstone Innovation Design and Development Project. Having leveraged an informative website as the face of their company since their founding, the team felt that it was time for a new facelift. We surpassed their expectations with a user-friendly website on par with global standards.
Hailstone Innovation has been building and selling capital equipment. The company, which caters to Fortune 500 companies across the world, is a core manufacturer in a variety of niche industries such as crushing, mining, and mineral processing. From its inception in the 1990s, the company offered turnkey equipment for commercial and industrial applications.
Hailstone Innovations sought to elevate their online identity with us. Mindful of this, we had to seamlessly develop an informative website with an improved user experience, a clean design with quick load times, and aptly presented equipment. We were also entrusted with integrating an interactive experience like a 3D tour for some of their products—crushers, screens, and semi-mobile series—into their website. Considering the impact of a 3D tour on customers' ability to catch a glimpse of the product and check its attributes exhaustively without being on-site, we promised them an impactful 3D tour experience.
The core capabilities of Hailstone Innovation include the design and manufacturing of commercial and industrial equipment. And our team has gone above and beyond to craft an innovative and functional website that brings their capabilities to life through the following:
  • Easy-to-find product pages with in-detail technical data, an overview, images, and features
  • Enquiry form to contact the team.
  • An in-depth media page featuring product images and videos
  • An active news and events page with the latest opportunities at Hailstone, their recent training and internship activities, and more.
  • A blog section offering the latest industry insights.
We also incorporated a 3D tool highlighting their fleet of machineries. Customers can have a holistic view of the machinery from their smartphones with the 3D tool, just as if they were viewing the machinery in person. There are in-built points across the machinery, and upon tapping any of them, the customer can access a description of each machinery along with its features. The 3D tool facilitates enquiry decisions by letting the customer view the product from multiple angles and spin it to their liking.
Services they availed
Website designing and development
Created a 3D tour of machineries
Technologies used
  • HTML
  • PHP
  • Angular
  • .NET
Keeping in mind the global demand for the Hailstone Innovations product line, our web development team managed to pull off the best website and invariably gained positive responses. With a medley of fresh ideas and advanced technology, we crafted a highly responsive website that helps customers learn about specific machinery in their mind. The latest Hailstone Innovations is a big wow and has enhanced load time and new business opportunities, just as the client envisioned.